Rock Radio is an exceptional radio app with features that are useful and support user engagement. It’s available for Android and iOS. With Rock Radio mobile app, you can not only listen to music but also set an alarm clock, send a message to a radio host or enter the contest directly.
Rock Radio App: to Connect with the Listeners
Rock Radio is a part of AGORA S.A., a huge polish media company that owns several radio stations. They approached us with the task of creating mobile apps for three of their radio stations, each for Android and iOS. One of them was Rock Radio. They wanted to use the app to connect with their listeners through the medium they use most often – smartphone – and to have a perfect marketing tool.
Challenge: Radio App with not so Obvious Modern Features
The Radio Rock app wasn’t meant to be ordinary. Radio streaming had to be only one of the app’s functionalities. The app’s goal was to increase engagement and offer extra features: useful and entertaining for the listeners. It was also meant to be a tool for direct marketing. That way, we faced the task of creating an extraordinary radio app with limited time and budget.
Solution: Superpowered Radio App
We equipped the app with the contest mechanism. It allows users to participate in a contest directly through the app and provides excellent user experience. We gave the app the ability to send push notifications which increase user engagement. To make the app more entertaining, we equipped it with an alarm clock (users can set radio streaming or chosen sound) and the ability to send a message to a radio host.
Benefits for the Client
Rock Radio app was published 4 months ago, and now it has over 5000 downloads on Google Play. Users love it: it has 4.1 rate on the Google Play and 4.3 on the Apple App Store.
Rock Radio app is a powerful marketing tool:
- the company can encourage their listeners to take part in contests with push notifications and increase their engagement,
- the app provides the listeners with the smooth and user-friendly contest process,
- users can spread the word about contests easily via added social media sharing mechanism, which improves the brand’s reach,
- the company can track and analyze listeners activity thanks to analytic tools, learn their behaviours and preferences,
- the app allows the company to increase revenue thanks to Google AdMob that enables to display advertisements.