From App Idea to App Store. How to Make Your Vision Reality?

Journey from idea to app store

You have an idea for a perfect mobile app, but you’re not sure what steps to take to deploy it to the app store? You’re in the right place: we’ll explain it to you. Find out how does a journey from idea to app store look like!

The Journey Begins

Let’s imagine that your app is already at the app store, helps people, resolves their problems, and you celebrate the success. Sounds nice, don’t you think? It’s time to turn this vision into reality. A start is easier when you know what to prepare for. So let’s dive into the details, find out what you need to know before you turn to a development company and how the development process looks like.

Step 1: Validate Your Mobile App Idea

The best apps’ ideas are those that make real change or resolve a common problem for a lot of people. You should ask yourself if your idea brings new value, brings change.

Then think about the audience. Remember that your app’s success moves around users engagement. Your audience may be from a particular industry, gender, age group, income group or profession.

Another important thing is doing market research. Find out if anyone has already done a similar app. If yes, find out their reviews, ratings, look for users’ feedback. Seek for what is missing and what can make your app stand out and be more attractive to your audience.

Step 2: Define Your App

Now it’s time to define your apps’ features based on audience and market research. At this stage, you need to polish up your vision, define your story and mission. You should identify your monetization strategy. How do you want to make money on your app?

You also need to think about the platform you want to launch your app on. You can choose a native app on iOS or Android but also decide on a cross-platform app development or a Progressive Web App development. The last two options are cheaper if you want to create two apps. The development is faster so you can quickly get ahead of the competition.

Step 3: Create a Concept and Documentation

The last step you should take before turning to mobile app development company is creating documentation that presents all your ideas and research in shareable form. That’s important: you have to prepare yourself for a briefing phase. Creating specifications, features list or user stories makes it easier to communicate your vision to developers.

Want to know what proper documentation should include? Need help preparing for the briefing phase? Send us a message at, our specialists are ready to help!

Step 4: Select the Right Software Development Company

Now’s the time to select the best mobile app development company for your product. Choose the one with excellent development skills and design talents. It’s essential that they do not only know how to code but also craft a user-friendly design. Look for a company that will create the best, not the cheapest product. 

Newest technological solutions, transparent and excellent project management: thanks to that you will ultimately pay less and obtain your product faster. You may want to check this blog post to help you choose the best software house: 10 questions to ask your potential software outsourcing provider.

After choosing a company, you still actively participate in app creation, but your main responsibility is to give feedback and assess every step in the process. Here’s a short outline on how this process looks like.

Mobile app development process


At first, a designer works on wireframes based on your features list and user stories. Sketches represent how a user can navigate through the app and what information is on each screen. Then a designer produces mock-ups to make the app look and feel good.


Once a design is ready, the development process starts. You should know that mobile app development is an iterative process: an app is built in a series of cycles, according to Agile methodology. After each stage, you are presented with the progress, and you can give feedback to a development team. This is also how we organize our work at Appstronauts!


After each stage, an app should be tested. QA tests let you and the team make sure how the app runs, and if it has any bugs. QA helps control the quality, cost, and timeline.


It’s time to share your mobile app with the audience. App stores have different policies regarding adding a new app: Android does not review newly submitted app but iOS reserves the right to review and approve your app before it goes live. Now you also should market and promote your product.

Support and Updates

After the launch, your app will require some updates regarding functionalities and design. Make sure that mobile app development company you chose provides proper technical support and maintenance services after the launch.

It’s Time to Make Your Idea Come True

If you seek the mobile app development company that helps with creating documentation, crafts user-friendly designs, has skilled developers and provides support after releasing an app – you came to the right place!

At Appstronauts we support our clients at every stage of the process and do our best to make their idea reality. We pay great attention to app’s quality, keeping the code clean and making it easily maintainable. Send us a message about your project or fulfil this short form to get a free estimate and let’s take this journey together!


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